"Pride and Arrogance are characteristics of the rural Bedouins, while calmness is found among the owners of sheep. Faith is Yemeni, and wisdom is (also) Yemeni." - Our beloved Prophet

Elevate your wardrobe with our collection full of culture and style

About us

We are from Yemeni-Indonesian descent and we created this clothing brand to share our culture and home country to the rest of the world.

One of our biggest inspirations was our own grandfather, who risked his life to flee from Yemen to the Netherlands to give his descendants a better opportunity and a certain future.

With this brand we want to honor our grandfather and every single person that risked their lives for their families. With this brand we want to give back to the community by sharing the culture of Yemen and the value of the Arabic Language.

Join us in our movement and become part of a clothing brand that also gives back to the community.

Learn more